Our printed sponges are the cheapest bespoke printed product we produce, and as this article will go on to explain, when used correctly they can be amongst the most effective.
Promotional items that provide a functional use for the end user have always been popular, that’s why every promo company has pens and mugs all over their website, and there is probably more than one on your desk right now. When a promotional item is handy in a specific way, its perceived usefulness increases, and such it’s more likely to be kept around.
The benefit of printed promotional materials is the longevity they provide. Paper media or online adverts can be viewed and forgotten immediately. But if you choose to provide an item with company branding to someone who has a use for it, it will be retained and hence the advertising continues indefinitely.
Identifying the relationship between a promotional product and the intended audience is therefore very important. The following example shows just one application of a printed promotional item to a theoretical marketing strategy.
Even with the increase in commercial car washing options, many people still enjoy washing their car themselves; this generates a market for car shampoo. These people require the accessories and cleaning products to do this, by providing a branded car sponge to said people guarantees that they have a need for it. As mentioned above this leads to the promotional product being retained and the branding absorbed. Distributing via shops with purchases of car shampoo, at car shows/exhibitions etc. maximises the chance of getting the product into the right hands.